cearta.ie

the Irish for rights

I remember this one time, at BarCamp

I’m not the first, and certainly won’t be the last, to wax enthusiastic and lyrical on the triumph that was last Saturday’s BarCamp Dublin (where I spotted the iso-phone, left). Thanks a million to Joe, Elly, Paul and Eoghan; links seem an inadequate way to express my gratitude, but flowers might be inappropriate, so the adulation of the masses will have to do guys. By way of roundup, EuropeanIrish has a good collection of surveys and reviews (and I hope that as traffic grows over the next while, he’ll update the message as a good resource about the day).

After my own presentation, I could relax and enjoy the day: coffee, sandwiches, chat, and high quality content. Oh the agony of indecision: too much to do, too little time. I went to Darren, John, Eoghan, the Plenary (as if he didn’t have enough to do running the day, Joe moderated a penal panel made up of Tom, Darren (again), Sean, and Karlin), Antoin and Krishna. I could just as easily have gone to any of the parallel sessions and had just as good a time. I’m going to write about Antoin’s presentation in my next post, in part because it was about a really great idea, and in part because it raised interesting legal issues I want to take a bit of time to consider. And I’m not going to write in detail about any of the presentations here either, in part because those who have already written about the day have done that already (and there’s no point in reinventing the wheel), and in part because the speakers are putting up their slides on their own sites, so you can check out their own words rather than taking my word for it. But I do want to make a few observations about various comments made by them during the day.

I remember this one time, at BarCamp, I went to Darren Barefoot’s presentation because I liked his Get a First Life page, and participated in his survey, so I thought I’d check him out in the real world. His title, “Social Media Marketingâ€?, sounded interesting; and his presentation was excellent (slides and links here). Not only did he give an object lesson in the power of keynote (that’s Joe (l) and Darren (r) in the photo, fighting the technology before Darren’s talk), but he peppered his presentation with wonderful turns of phrase like:

  • the people formerly known as the audience” (which he attributed to Jay Rosen (personal site, nyu site) of NYU‘s Department of Journalism);
  • “things live for ever on the web … the internet never forgets”;
  • “blogs are authentic and transparent, but corporate blogs rarely are”;
  • and then, in the context of his title, he gave the following pieces of advice for social media marketing:

  • “Go where the users are” (eg [see Darren on] flickr, youtube, etc)
  • “Work with existing content”
  • “Juxtaposition is good”
  • “Humour works”
  • “Don’t be overly slick”
  • Sage insights all. But then, I thought at the time, he went and spoiled it all, two minutes before the end of a great hour, by quoting the hoary old Marshall McLuhan (official site | wikipedia) aphorism that “the medium is the message”. However, having had the benefit of mature reflection, I now think that, for once, perhaps it is an appropriate application of McLuhan’s thesis that the message is irrelevant, it is the form of the medium itself is what changes our consciousness.

    I remember this one time, at BarCamp, I went to Eoghan McCabe’s presentation on “Web Usability 101”, a 30 minute crash course on useability design in websites, because I have a website and blog (you’re reading it) and want to make them look pretty and work well. The website is currently down for a redesign, and, after listening to Eoghan’s excellent advice, I think I’d better think it out again! It’ll be down for some time yet.

    I remember this one time, at BarCamp, I went to John Ward’s presentation because I have tried to buy car insurance online, and I was fascinated to hear of his experiences of “Selling Web2.0 to Financial Institutions”, both in the sense of getting funding for a web2.0 project, and in the sense of pitching that web2.0 project (a portal which compares online car insurance offerings and through which it can then be purchased) as a service to financial institutions. That’s John in the photo on the left. His best line:

  • “Technical excellence does not necessarily equal commercial success”.
  • I remember this one time, at BarCamp, I went to the Plenary because there was nothing else on at the time. That’s Suzy, Joe, Tom, Sean and Darren; Karlin’s just out of shot – sorry, Karlin; blame the photographer :-)). After Suzy’s call to election arms (count me in), the tone was set by the very first Q&A:

    Q: Joe: How to make money from social media, Tom?
    A: Tom: I make money telling companies how to make money from it. [laughter all around] …

    During an engaging freewheeling discussion, there were lots of comments about the long tail, early adopters of blogging, controversy as a strategy for building readership, and so on, during which Darren came up with another good insight – that the threats to Cathy Sierra are an inevitable consequence of celebrity, and of the extension of profile: high profile bloggers now have sufficient purchase on public consciousness to attract the stalkers and worse that are the dark side of celebrity today.

    I remember this one time, at BarCamp, I went to Krishna De’s presentation because there was no more coffee. More to the point, I thought it would be a good fit with Darren’s presentation, and it was. It pretty much took up where his left off. Her five Ms of business blogging (market; myths; must haves; money matters; and moving forward) filled in the practicalities of implementing the kind of vision articulated by Darren. It was, for me, a great pity that there was no public discussion between these two on the day – an idea for a future BarCamp, perhaps. I’ll go to that one, too.

    14 Responses to “I remember this one time, at BarCamp”

    1. I heard you, Daithí, TJ and others are organising a LawCamp event in the next while. Or did I just volunteer you… :)

    2. Eoin says:

      Daithí flew that particular kite a little while ago. Go volunteer him.

    3. Daithí says:

      What’s that? Permission to take an extra two months on my PhD so that I can organise a LawCamp? Gee, thanks!

    4. Daithí says:

      Oh, and blame the various mad disciples, rather than the man himself, for the use and misuse of TMITM. McLuhan expanded on the idea in several chapters of Understanding Media, played around with it in The Media is the Massage, returned and retheorised it (sort of) in the Laws of Media (cowritten with Eric McL) and so on. I will spare you my theories on the connections between McLuhanism and Larry Lessig. Although one correction: the message is never irrelevant – it’s just different.

    5. I almost expected an eye rolling smiley face thing in the comment at that link. “Bright idea” :) Daithí, all it takes is a few hours really. They are self-organising after all. .. Yeah right.

    6. […] those that missed the event, you can read some good reviews here, here, here and here. Posted on 24 April, 2007 at 7:43 am and tagged with web, barcamp, ireland, […]

    7. Tony Byrne says:

      Eoin, your presentation on the legal pitfalls of publising on the Internet was excellent. Scarey as hell, but excellent.

    8. Simon McGarr says:

      The problem with a LawCamp isn’t who’d organise it. It’s who would come.

    9. Tom Raftery says:

      Fantastic round-up Eoin, thanks.

      I’m sorry I missed Krishna’s talk (we seem to keep just missing one another!) but from the summaries I have read online, it sounds like it was even better than the high standard I would have expected!

    10. John Ward says:

      Actually I can’t claim credit for that line. It was one of the other start-up companies on the program.

      Reuse don’t reengineer!

    11. […] has a good summary of my talk on Cearta.ie, and there are links from my talk on Capulet’s […]

    12. Glad you enjoyed Barcamp , and thanks for the kind words about it. The cheques in the post :-)

    13. Krishna De says:

      Eoin – great to have met you and only sorry I missed your talk. Your final slide gave people a lot to talk so the lunch room was buzzing with what you had shared.

      I am looking forward to learning more from you about blogging and the law and what to watch out for in the months ahead.

      As Google never forgets, I just have to hope I have not broken any of your golden rules!

    14. […] remember this one time, at BarCamp Dublin, I went to Darren Barefoot’s presentation, and he said Things live forever on the web … the […]

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    Welcome

    Me in a hatHi there! Thanks for dropping by. I'm Eoin O'Dell, and this is my blog: Cearta.ie - the Irish for rights.

    "Cearta" really is the Irish word for rights, so the title provides a good sense of the scope of this blog.

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