Do Law Firms have Friends?

Law firm masthead, via their site.From a piece by Mitch Kowalski in the FP’s Legal Post:

First major law firm to have Facebook page

I don't know why Canadian firms don't hire me to do their marketing and recruitment. Here is yet another good idea that is being ignored by Canadian firms. NYC firm Curtis, Mallet-Prevost,Cole & Mosle LLP has its own Facebook page for summer student info and hiring. Just another idea to throw out there….

More coverage:
Larry Bodine Law Marketing Blog “[A partner at the firm said:] We are pleased to be capitalizing on the popularity of the most widely used social networking site. As a firm, we recognized the power of this format of communication and the wide use being made of it by future lawyers”.
The ABA Journal Law News Now “The page promotes the 178-year-old firm with historical information and the benefits of starting a career in New York”.
The AmLaw Dailty and Law.com “[The firm] hopes the Facebook page–different from an actual profile, through which Facebook members build a network of “friends”–will increase interactivity between members of the firm and effectively tell the “Curtis Mallet story”.
The National Law Journal “The firm believes that the launch is the first of its kind for an AmLaw 200 firm”.
Robert Ambrogi’s LawSites “This is one of those innovations that makes you wonder why no one thought of it sooner”.

Ambrogi is absolutely right. I don’t much like Facebook myself, but many of my students do, and it makes perfect sense to me that the law firms seeking to hire them should go where they go. So, whatever about New York or Canada, what of Ireland? How about it, Arthur Cox, McCann Fitzgerald, A&L Goodbody, Matheson Ormsby Prentice, William Fry, et al?

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