Tobacco advertising and commercial speech in Australia

Philip Morris Asia Ltd. on Monday initiated legal proceedings on behalf of its Australian subsidiary Philip Morris Ltd. against the Australian government to block new plain package labeling requirements for tobacco products set to go into effect in December 2012.


Update: the challenge failed: JT International SA v Commonwealth of Australia (2012) 250 CLR 1, [2012] HCA 43 (5 October 2012).

Further update: see the Special Issue of the Queensland University of Technology Law Review on the Plain Packaging of Tobacco Products.