advertising – Page 4

Trócaire have just posted a statement on their website, under the headline “BCI upholds its decision on Trócaire advert”, in which they say that they have agreed to revise their controversial radio and television advertisments:

Trócaire has been informed today by the BCI that it is confirming it’s initial decision in relation to Trócaire’s Lenten advertisement on gender equality, deeming that the campaign is toward a political end.

The BCI has proposed an amendment to the script of the broadcast as follows:
“Support Trócaire to help end gender inequality.”

The original script stated:
“Support Trócaire’s Lenten Campaign to help end gender inequality.”

Despite this change Trócaire is satisfied that the three elements of our Lenten campaign namely, fundraising, awareness raising and campaigning on UN Resolution 1325 [link] (including the online petition [link]) are still fully intact. All these activities continue as before.

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Political Advertising, the BCI, and Trócaire

7 March, 200714 September, 2020

| 15 Comments

| advertising, Freedom of Expression, Irish Society, Media and Communications, Politics

Trócaire is the official overseas development agency of the Catholic Church in Ireland. It runs several campaigns challenging the root causes of poverty and injustice. And every year during Lent (BBC | wikipedia), to raise both much need funds and public consciousness about its work, it runs a Lenten campaign, distributing collection boxes through churches and so on to schools and homes in the hope that the boxes will be filled during Lent and their contents donated to Trócaire after Easter. The image on this year’s box is discussed here by Brian Greene); and the advertising campaign that goes with it focuses on gender inequality to promote equal rights for women and men around the world. You can view the television advertisment here. However, that advertising campaign is now getting Trócaire into hot water. Various newspapers report this morning (Irish Examiner | Irish Independent | Irish Times) that the Broadcasting Commission of Ireland (BCI) has banned these advertisments. …

Won’t someone please think of the children?

17 February, 200720 December, 2008

| 4 Comments

| advertising, Irish Law, Irish Society, Media and Communications

It is a difficult skill to master, the ability to wrap serious depth in light witticism. Frank McNally’s Irishman’s Diary in the Irish Times has it in spades. And yesterday’s column is no exception. Lurking within the comedy is a very serious point about advertising to children. Every parent is aware of the pester power of children. A children’s tv channel advertises the latest must-have range of fanciful dolls or transforming superheros, and children everywhere pester their parents until the wretched things are bought. But it wasn’t always thus. Indeed, McNally began yesterday’s Diary with a trip down memory lane: it marked

the 50th anniversary of a fateful event in the history of broadcasting: the end of the so-called Toddlers’ Truce … a 60-minute suspension of all programmes every day between 6pm and 7pm, so that – wait for it – the children could be put to bed.

Wow! Children going to bed at teatime!! Do modern children go to bed at 6.00pm?! More seriously, though, McNally’s point, buried in the comedy, relates not to this golden hour but to its modern possible alternatives, such as banning or regulating advertising aimed at children, (and not to protect adults from children’s pester power, but to protect the children from the advertising):

I used to have high hopes that the Swedes, who ban all ads to children under 12, would spread their enlightenment to the rest of the EU.

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cearta.ie

Category: advertising

Trócaire revise ads in face of BCI ban

Political Advertising, the BCI, and Trócaire

Won’t someone please think of the children?